157 Views

Chipotle slides as customers turn up noses at cheese dip

© Reuters. Chipotle Mexican Grill's new © Reuters. Chipotle Mexican Grill’s new “queso” cheese topping pictured in San Francisco

By Noel Randewich

SAN FRANCISCO (Reuters) – Shares of Chipotle Mexican Grill (N:CMG) sank more than 3 percent on Monday as customers on social media turned up their noses at the burrito seller’s new “queso” cheese topping.

Since the restaurant chain added queso to its menu across the United States last week, Twitter users have widely panned the product, which Chipotle describes as “complex and slightly spicy”.

“Chipotle queso is probably the most disappointing thing I’ve ever experienced in my life,” tweeted Twitter user @arbythompson on Monday.

“Chipotle queso is not good. And I love cheese,” tweeted @Kyle_Ratke.

Previously tested in Colorado and Southern California, queso is served as a topping on burritos or as a side dish with chips. It is the company’s latest attempt to attract new customers as well as regulars who fled in recent years following a string of food-borne illness outbreaks.

Monday’s decline in Chipotle’s stock is likely a result of negative sentiment about queso on Twitter, said Maxim analyst Stephen Anderson. He called customers’ reactions to queso as “polarizing”.

Chipotle spokesman Chris Arnold warned against drawing conclusions about queso from reactions viewed on Twitter.

“What we are seeing now in terms of social sentiment is very similar to what we saw when we began marketwide tests in Colorado and Southern California, yet we were sufficiently encouraged by those tests – both in terms of sentiment from the research we conducted and business results – to roll out the queso nationwide,” Arnold said in an email.

Chipotle’s stock has fallen 60 percent since August 2015, just before norovirus and E.coli outbreaks at some of its outlets drove away customers.

Once one of the most beloved restaurant operators on Wall Street, Chipotle’s stock recently traded at lows not seen since early 2013.

The stock closed 3.58 percent lower at $301.87.

sponsoredArticle = ‘div-gpt-ad-1466339494851-0’;

Get the best viral stories straight into your inbox!

Don't worry, we don't spam

Latest Posts

These Incredible Dogs Rescued People And You Won’t Believe What These People Did in Return
Uncategorized
129 views
Uncategorized
129 views

These Incredible Dogs Rescued People And You Won’t Believe What These People Did in Return

Editor - February 2, 2018

These heroics dogs didn't waste a second after realizing a human was struggling to get out of the water. Check out these dog saves owner from drowning…

Unusual business ideas for the pet industry
Uncategorized
126 views
Uncategorized
126 views

Unusual business ideas for the pet industry

Editor - January 28, 2018

Are you an animal lover? We from Optionsuniversitystrategist sure are! It's amazing what that does for business, entire new industries are born this way. We know the…

Part Two – 13 Things You Won’t Believe You Didn’t Know
Uncategorized
151 views
Uncategorized
151 views

Part Two – 13 Things You Won’t Believe You Didn’t Know

Editor - January 27, 2018

4. You can’t smell while you’re sleeping So it wasn’t the smell of the fart that woke you up. It was probably the sound. 5. Have you…

13 Amazing Things You Won’t Believe You Didn’t Know
Stock
152 views
Stock
152 views

13 Amazing Things You Won’t Believe You Didn’t Know

Editor - January 27, 2018

Here are a bunch of things that you probably never knew, but after reading this you will. And then maybe you'll come back to life next season…

Richard is looking for South African testers!
Uncategorized
160 views
Uncategorized
160 views

Richard is looking for South African testers!

Editor - January 9, 2018

Richard Branson is een van de beste ondernemers en langetermijnbeleggers ooit. Hij creëerde een fortuin zoals weinige hem dat hebben voorgedaan. Het mag dan ook niet verwonderen…

Met dit systeem ben je iedereen slimmer af
Uncategorized
1052 views
Uncategorized
1052 views

Met dit systeem ben je iedereen slimmer af

Editor - January 3, 2018

Koers bitcoin is weer op weg naar 20.000 dollar De koers van de digitale munt bitcoin gaat hard op de 20.000 dollar af. Afgelopen vrijdag doorbrak de…

This Amazing Video of Babies & Dogs Will Challenge You Not To Laugh
Uncategorized
5381 views
Uncategorized
5381 views

This Amazing Video of Babies & Dogs Will Challenge You Not To Laugh

Editor - December 29, 2017

We love dogs and love babies, so we came across this fantastic video that combines the two! It's so great to see this little newborns laugh and…

The heartwarming sight of dogs seeing their owners after a long time
Uncategorized
6247 views
Uncategorized
6247 views

The heartwarming sight of dogs seeing their owners after a long time

Editor - December 2, 2017

Our little friends can be so happy to see us again. It seems that seeing each other after a long time evokes the same feelings and emotions…

Unusual business ideas.. for the pet industry!
Uncategorized
7847 views
Uncategorized
7847 views

Unusual business ideas.. for the pet industry!

Editor - November 17, 2017

Are you an animal lover? We from Optionsuniversitystrategist sure are! It's amazing what that does for business, entire new industries are born this way. We know the…

Are you the boss at home? This little girl sure is!
Uncategorized
1362 views
Uncategorized
1362 views

Are you the boss at home? This little girl sure is!

Editor - November 14, 2017

This little girl knows exactly what she wants, do you know what you want as well? Haha what a laugh to see this little bosslady telling her…